Laxmipati Sarees has named actor Rashmika Mandanna as its brand ambassador. Known for its lightweight fabrics and distinctive prints, the brand aims to deepen its connect with audiences across age groups through this association. The partnership launches with a nationwide campaign across television, digital, print, and outdoor starting July 29, 2025. The campaign will also…
Veteran journalist Richa Anirudh is set to join Network18 Media & Investments as a consultant for its growing digital platform Kadak. The appointment marks a significant move as the platform continues to strengthen its editorial presence and connect with digital-first audiences. Richa Anirudh began her journalism journey in 2002 with Zee News, and later became…
Tilaknagar Industries, one of India’s oldest and most respected names in the alcoholic beverage industry, has appointed Tonic Worldwide as the Digital Agency of Record (AOR) for its premium brandy offering, Monarch Legacy Edition. The partnership marks a strategic move to strengthen the digital presence of Tilaknagar’s entry into the luxury spirits segment. Monarch Legacy…
New Delhi — Publicis Groupe has been awarded the global media mandate for PayPal, following a competitive pitch process, according to industry reports. This marks a significant shift in the digital payments giant’s media strategy, with the account previously held by WPP’s GroupM until late 2023. Sources indicate that GroupM voluntarily stepped away from the…
Procter & Gamble (P&G) has announced the appointment of Shailesh Jejurikar as its next Chief Executive Officer, effective January 1, 2026. The move positions Jejurikar as one of the few Indian-born executives to lead a Fortune 500 American multinational, signaling a significant milestone in global corporate leadership. Jejurikar, currently the Chief Operating Officer (COO) at…
In a defining move for India’s premium hospitality sector, Shreenath Shastry has returned to Fariyas Hotels as CEO, marking a powerful homecoming to a brand deeply rooted in service excellence. With a distinguished career spanning global leadership roles across hospitality, real estate, and digital transformation, Shastry brings a rare blend of tradition and innovation to…
VerSe Innovation, the parent company of leading content and short video platforms Dailyhunt and Josh, has announced the appointment of Rohit Sandal as its new Chief Human Resources Officer (CHRO). In this role, Rohit will lead the company’s global people strategy, focusing on building a future-ready workforce, fostering a strong organizational culture, and supporting VerSe’s…
New Delhi: Trusted hair care brand Vasmol, under the umbrella of Hygienic Research Institute Pvt. Ltd. (HRIPL), has launched its latest innovation — the Vasmol Henna Crème Hair Colour and Shampoo Hair Colour. This new product range combines the age-old goodness of henna with a modern, ammonia-free crème formula, offering users both convenience and nourishment….
Radico Khaitan, one of India’s leading alcoholic beverage companies, has introduced its latest premium offering — The Spirit of Kashmyr — a vodka brand that draws inspiration from the rich cultural and natural heritage of Kashmir. This launch marks a significant step in the company’s ongoing premiumisation strategy, reinforcing its leadership position in India’s vodka…
New Delhi, India — Nippon Paint, the Asia-Pacific region’s leading paint brand by revenue, has officially launched its innovative n-SHIELD Paint Protection Film (PPF) in the Indian market. With this strategic move, the company is expanding its footprint into the automotive surface protection segment, aiming to streamline and professionalize the currently fragmented PPF industry in…
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