13th February, 2026; Mumbai, India: The Advertising Club (TAC) India celebrated the 25th edition of the Effie India Awards 2025 in a grand ceremony held at Taj Lands’ End, Mumbai. Presented by News18 India and News18 Marathi, and powered by CNN-News18 and CNBC-TV18, the milestone event brought together over 1,000 professionals from advertising, marketing, media, research,…
This Valentine’s Day, Frido, one of India’s leading D2C ergonomics and comfort solutions brands, has launched a bold new campaign titled “Red Flags Hurt.” The initiative transforms a popular dating culture phrase into a nationwide conversation about physical discomfort, posture, and body awareness. While social media conversations frequently revolve around spotting emotional “red flags” in…
boAt, one of India’s top consumer technology brands, has stepped into the dashcam segment with a compelling new digital campaign for its Hive Dashcam range. Inspired by the everyday reality of Indian traffic, the film captures a tense roadside argument between a man and a woman after a minor accident — a scene many commuters…
New Delhi, 13th February 2026, SBC Exports Ltd. (NSE: SBC), a diversified and publicly listed company with over three decades of expertise in textiles and apparel, announced a strategic brand revamp for its fashion label F-Route. The transformation, conceptualized and executed by independent marcom agency DigiStreet Media, includes a refreshed logo, tagline, visual identity, and an elevated digital and…
Bangalore, 11 February, 2026: mPokket, one of India’s leading digital lending platforms, has launched its latest brand film built around the idea that everyone is striving to make life feel closer to a “perfect 10.” This brand film comes in with the brand’s 10th year milestone. The brand film explores how young Indians constantly evaluate their goals, ambitions,…
As Valentine’s Day draws closer, Tata Coffee Grand Cold Coffee has rolled out a new digital campaign film that discovers romance and connection in one of the most familiar spaces—the modern workplace. Grounded in everyday office routines, the film celebrates those small, spontaneous meet-cute moments that quietly spark chemistry amid the daily grind. Building on…
Nishit B Vora has stepped into a new global leadership role at Lenovo Worldwide, taking charge as Global Brand Manager – Consumer Marketing. He announced the development through a LinkedIn post, expressing enthusiasm about joining Lenovo’s global team and contributing to the brand’s mission of delivering “smarter technology for all.” The appointment marks a significant…
Madison Media, a unit of Madison World continues to reinforce its leadership bench in the North & East region with the appointment of seasoned industry professionals across digital and integrated media functions. Vishal Kumar has joined Madison Media as Vice President – Digital Business, North & East. In his role, Vishal will spearhead the region’s…
Mumbai, February 10, 2026 – Offbeet Media Group, a next-generation media and entertainment company, today announced the appointment of Abhijeet Rathor as Chief Business Officer. In his new role, Abhijeet will lead the overall business charter for Offbeet Media Group, driving monetization strategy, commercial partnerships, advertising sales, brand solutions and long-term revenue growth across the company’s portfolio of…
Religare Broking Limited, one of India’s leading full-service brokerage firms, has appointed Vijay Kumar Goel as its Managing Director, reinforcing its leadership team as the company accelerates growth across its core broking business and wealth product distribution platform. In his new role, Goel will lead Religare Broking’s strategic growth agenda, with a focus on strengthening…
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